The app was hugely engaging. In fact, 20% of those who tried it shared it with friends. Despite launching in EMEA, where Guinness drinking is still in its infancy, and only being live for four days prior to St Patrick's Day, a whopping 36,701 pints were poured, and over 180,000 comments generated.
When the pints appeared on Facebook, they spread across more than 20 countries, as distant as Brazil, Canada, Israel and the USA. And to top it all, our innovative campaign went on to win Best Innovation at the Social Buzz Awards.