Home Thinking more ... Geronimo tells a true tale with Grant’s

 Talking was music to KLM’s ear

When the Dutch music community heard KLM announce a new direct route from Amsterdam to Miami they asked if it was possible to advance the launch date by a week so they could attend the Miami Ultra Music Festival. KLM responded with a challenge - fill up the flight with your musical chums via Twitter and we’ll advance the flight. So the musicians started tweeting. The talk about KLM’s new route soon spread, the flight was soon filled and KLM brought the flight date forward. And thanks to all those people talking about it, KLM got priceless free publicity for their new route. First class.

 

KLM knew an opportunity when they saw it. When your brand gets the chance to listen and respond, we’ll help you make the most of it.


quote mark bottom
 

music
 
Some of the trends we're tuned into right now.

spark cover 6 100
Bringing brands to life
through online communities.

spark cover 4 100
How brands are getting
up close and personal with people.

Spark cover 4 100
the rise in female spending power and persuasion.

Spark cover 3 100
the world is watching.

Spark cover 2 100
life is just one big adventure.

Spark cover 1 100
how random acts of kindness are changing the world.

cat pointer