When the Dutch music community heard KLM announce a new direct route from Amsterdam to Miami they asked if it was possible to advance the launch date by a week so they could attend the Miami Ultra Music Festival. KLM responded with a challenge - fill up the flight with your musical chums via Twitter and we’ll advance the flight. So the musicians started tweeting. The talk about KLM’s new route soon spread, the flight was soon filled and KLM brought the flight date forward. And thanks to all those people talking about it, KLM got priceless free publicity for their new route. First class.
KLM knew an opportunity when they saw it. When your brand gets the chance to listen and respond, we’ll help you make the most of it.