This free service gave American Express Cardholders exclusive access to relevant deals and experiences based on their Facebook likes, interests and connections. All the cardholders needed to do was click the Link-Like-Love app on the Amex Facebook page, assign a card and from there the deals would be added to their Amex card. Personal, simple and useful.
Does your brand have a meaningful presence within online communities like Amex? Do you know how to use the information on Facebook to offer people what they actually want?