Here’s one you may have seen earlier. Launched solely on YouTube, the video features a man just about to shoot a bear. At the last minute he changes his mind and, using Tipp-Ex, deletes the title of the video. Now it’s up to the user to decide what the hunter does to the bear. You can share your personalised video with your friends using Twitter, Facebook or good old fashioned email. Did we like this campaign? Do bears like to visit the woods?
It could have just been a banner ad but look what happens when you take an idea and run with it. Something a customer can engage with and control. If you let your ideas flourish where could they go? We’re happy to show you the way.