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A very cute bit of personalisation was the key to Dog-A-Like’s success.
Using the old adage, dogs really can look like their owners, Dog-A-Like is a phone and Facebook app that finds your perfect dog match from the PetRescue database. Once you’ve found the dog thatlooks like you, you virtually ‘adopt’ it and insteadof being needlessly destroyed, it goes on to live toa ripe old age in the shelter. You then appear ontheir Facebook page alongside your new doggy pal.
Funny, personal and all for a good cause, Dog-A-Likesaved 51,000 dogs and made stars of the peoplewho adopted them. It gets a big thumbs (and paws) up from us.
Source: Trendwatching.com
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Is there something you could do to make ‘stars’ out of your customers? Do you know how new technology can make a real difference to your activities? We can teach you new tricks.
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A very cute bit of personalisation was the key to Dog-A-Like’s success.
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