We're in the middle of the season of coughs and sneezes, as the status of many a Facebook user will confirm. And what do you want to eat when you’re full of cold? Hot soup. So instead of sending their sick friend a get well soon card, Heinz gave its UK Facebook fans the chance to send them a Get Well Soup, complete with their friend’s name on the front. It’s comforting to know that personalisation can give people such a warm feeling inside.
According to Nielsen, the two most “trusted" sources of information are: "Recommendations from people known" and "Consumer opinion posted on-line". So the questions we would ask you: “What's your story? Which conversations do you have the credibility to start?"